PROJECT ALICE – BMW CAR-BASED ALTERNATE REALITY GAME
ROLE: Designer, Producer, Writer
Project Alice was a four-month long ARG delivered primarily through a Mini Cooper’s unique iDrive system. The story was based on the vehicle growing a personality named Alice and becoming a friends with the driver. Many of the episodes included teaching the driver a language to interactive with the car’s personality and sending the driver on quests to specific locations to unlock the it’s lost memories.
Project Alice was developed with USC’s Mobile and Environmental Media Lab and Hugo-Award Nominee Maureen F. McHugh (I Love Bees, Dark Knight Alternate Reality Game) for BMW.